Welcome!
I’m a PhD Candidate in Economics at the University of Cologne. In my research I use various empirical methods and large datasets to tackle questions in the fields of political economy and applied microeconomics.
My primary focus is the digitization of the news industry. This topic is extremly interesting, because digitalized media markets are crucial for the future of democratic societies in many political and economic dimensions – they have the potential to shape worldviews of billions.
With my work I want to improve our understanding of these markets and their relationships to the macroeconomy. As outcomes on digital media markets sometimes don’t align what would be best for their users, it is also important for me to better understand how digital media markets should be designed so that they better serve society.
Lara Marie Berger 